The Equipment Dealers Association (EDA) and Team SI, an Arkansas-based marketing firm, are teaming up to offer the final of three free seminars that can help with focus on program buying.
The webinar, Programmatic Advertising and Why it Matters, is free for dealers and will be presented at noon (CST) on Tuesday, July 17.
“Programmatic buying isn’t just efficient—it leads to more sophisticated and targeted marketing campaigns. As audiences embrace new digital devices, the rules of brand engagement are evolving,” EDA says in a press release.
“To reach audiences wherever they are, brands increasingly rely on programmatic buying to deliver highly relevant, effective, and measurable ads—at scale.”
Tim Whitley, CEO of Team SI, will explain what programmatic advertising is and review the steps you need to take in order to reach your audiences at the right time using the right frequency.
Headquartered in St. Louis, EDA is a non-profit trade organization representing 4,500 retail dealers in agricultural, construction, industrial, forestry, outdoor power, lawn and garden, and/or turf equipment.
Team SI is a data-driven marketing firm made up of designers, strategists, and marketing specialists that helps you use digital and social platforms to create unique brand experiences.
To register, click here.