Kioti Tractor, which has supplied compact utility tractors to U.S. and Canadian markets for more than 30 years, has selected a new creative partner, Baldwin&, as part of its strategic focus on growth and excellence in the industry.
An independent, full-service advertising agency, Baldwin& is responsible for media, creative and strategy, and will partner with Eckel & Vaughan for media relations.
The boost in brand marketing efforts could pay off for Kioti dealers, too.
“Kioti’s dedication to quality and customer satisfaction is the cornerstone of its success,” says Baldwin& CEO David Baldwin. “We’re eager to continue building this great brand.”
Both agencies are based in Raleigh, N.C., and through their collective expertise, will use advertising and media relations to help increase Kioti brand awareness, a press release says.
Baldwin& expects to launch a new campaign for Kioti in the second half of 2018 with new creative work in radio, print, TV, digital and experiential channels.
“We selected Baldwin& because of their proven track record of accelerating brand awareness and recognition for companies in a broad range of industries,” says Peter Dong-Kyun Kim, president and CEO of Daedong-USA, Inc., Kioti Tractor Division.
Eckel & Vaughan has joined the integrated team to focus on trade and consumer media relations efforts.