Equipment dealer webinars to address Google search rankings, marketing, advertising

The Equipment Dealers Association (EDA) and digital marketing firm Team SI will soon offer EDA members three free webinars on digital marketing and storytelling topics.

Here are the offerings:

  • March 27, 2018: The Basics of SEO and Directories
  • May 29, 2018: Content Marketing 101: Tell Your Story
  • July 24, 2018: Programmatic Advertising and Why it Matters

The first webinar, The Basics of SEO and Directories, will be led by Team SI’s Director of SEO, John Morgan. He will explain the fundamentals of SEO, including how to boost your Google rankings and increase your traffic, leads and sales.

Why take the course? Well, did you know that 87 percent of online business listings are wrong or inconsistent? Don’t let that be you. Whether you are brand new to SEO or just need a refresher, this webinar has something for everyone, EDA and Morgan say.

To register for the March 27 webinar, which is at noon CST, click here.

After registering, you will receive a confirmation email containing information about joining the webinar.

Additional information about Team SI’s remaining webinars will be available soon, and they will cover a variety of topics, EDA says.

This is the second year of EDA and Team SI offering joint webinars.