The Americans for Transportation Mobility (ATM) coalition has launched a regionally focused, multiplatform ad campaign urging Congress to develop a long-term solution to the Highway Trust Fund (HTF). The advertisements will appear in 33 congressional districts across 10 media markets throughout the country just as lawmakers return to home before the midterm elections.
“Congress passed legislation in late July that will keep the Highway Trust Fund solvent until May of next year, but America needs—and deserves—better,” said Janet Kavinoky, ATM vice president and executive director of transportation and infrastructure at the U.S. Chamber. “Without a bipartisan, sustainable, and long-term solution, we are jeopardizing the roads, bridges and transit systems that have helped this country grow and prosper. And we are preventing future generations from enjoying the same advancement and mobility.”
Billboards will be placed in Atlanta, Dallas, Houston, and Kansas City. There will be other ads placed in various regional publications and on national digital networks. The ads will direct individuals to visit FasterBetterSafer.org to learn more about the country’s transportation and infrastructure needs and take action by submitting letters to Congress.
The ad campaigns can be viewed in the slideshow at the top of this article. Which one do you like best? We’d love to hear your opinion in a comment below!