Contributed (EQW)Big Iron DealerDealers should try disruptive marketing to shake up the status quoEveryone knows the old saying: You have to spend money to make money. The truth of that is obvious, but when times are lean, it’s hard to maintain a heavy marketing budget. Furthermore, marketing has changed dramatically as social media and other digital platforms have revolutionized so many aspects of commerce, especially on a […]May 16, 2017Better RoadsMichigan DOT uses local data in making better safety investment decisionsMichigan Department of Transportation (MDOT) staff are aiming to use data-driven processes and practices from the AASHTO Highway Safety Manual (HSM) to estimate the safety impacts of various crash reduction strategies and highway design alternatives, such as adding a median or varying the widths of lanes or shoulders. While these models, also known as safety […]May 9, 2017TechnologyHow Hensel Phelps carefully deployed drones on its construction sitesTwenty seconds in, DJI’s most recent promotional video for its Matrice 200 series shows an operator in a hard hat and safety glasses flying a drone outside of a glassy high-rise building set against a brilliant blue sky. Like most DJI videos, this one provides spectacular footage to highlight the Matrice’s capabilities and specs—the viewer […]April 17, 2017Better RoadsIowa State engineers dive into Big Data to develop better system for managing traffic incidentsThe traffic data hits the REACTOR lab in continuous streams from across the state – video, traffic volume, speed, backups, weather and more. Iowa State University researchers can call up all that data on the six big screens arranged around the Realtime Analytics of Transportation data lab, or REACTOR. The lab is part of the Center for Transportation […]April 3, 2017Big Iron DealerEquipment dealers can grow revenue by mastering customer reach and communicationWays to reach customers are constantly changing. How do you know whether the new ones are worth trying? Trust the companies that specialize in marketing, the ones that are constantly testing new approaches and programs and measure the results. Below are the methods that are working well for equipment dealers. Email Send emails regularly to […]January 10, 2017Better RoadsSouth Mountain Freeway, Arizona’s largest-ever highway project, to lay a foundation in 2017Editor’s Note: The following editorial was provided by the Arizona Department of Transportation. Construction scheduled to start early next year on the Loop 202 South Mountain Freeway may not be as visual as the 22 miles of uninterrupted asphalt to come, but each task lays a foundation for completing this link between the West Valley and East […]December 30, 2016Better RoadsPennDOT takes new narrative-based approach to historic resource mitigationEditor’s Note: The following editorial was provided by the Pennsylvania Department of Transportation.. The Pennsylvania Department of Transportation (PennDOT) District 2 recently debuted an online, interactive story map for the Potters Mills Gap Transportation Project (PMG) on Route 322, in Centre County. The story map is part of an innovative, creative effort to mitigate project impacts […]December 29, 2016EquipmentHow to winterize aerial work platforms and boom trucks in 5 stepsPreparing your aerial lifts or boom truck cranes for cold weather operation is an important step in ensuring a long equipment life and optimum performance on the job site. Without the proper parts and service work, slow hydraulic operation and other cold-weather issues can put a serious damper on performance. Here is a list of […]December 21, 2016Better RoadsIowa DOT: Tablets, E-ticketing improve construction accountability for concrete loadsEditor’s Note: The following Editorial was written by the Iowa Department of Transportation. For Iowa Department of Transportation (Iowa DOT) inspectors, tablets are quickly becoming the most essential tool on a construction project. In 2015, inspectors began the transition to 100 percent paperless construction management to increase project efficiency. In addition to being a smarter way […]December 6, 2016Better RoadsMichigan DOT research: Tow plows could improve winter maintenance efficiencyAs winter maintenance costs rise, the Michigan Department of Transportation (MDOT) is looking into innovative approaches to increase snow removal efficiency. As part of this effort, the department recently estimated the costs and benefits of incorporating tow plows into its equipment fleet. Results show that tow plows remove snow just as well as standard plows […]November 22, 2016Page 1 of 7Next PageTop StoriesConExpo/Con-Agg 2023Video: A Quick Glimpse of Scenes from ConExpo 2023Equipment World editors were out and about at ConExpo videoing and photographing miles of new equipment. 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