Tag: construction marketing: Page 2

Business

The top 4 mistakes contractors make when building a website

When it comes to building, who better to seek advice from than a contractor? That is, unless you’re talking about building a website. Then the answer gets a bit more complicated. We see a lot of contractor websites, and while there are some great ones out there, a number of them fall short on some […]

December 9, 2013

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Website Mistake 2: You show an aversion to email contact

We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency situation. Even Dunn Construction, Birmingham, Alabama, who does a great job in showcasing their people on their site, doesn’t provide individual emails. But in today’s digital world, a number of people like to reach out […]

December 9, 2013

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Website Mistake 1: You don’t feature your people

While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show who’s on your team. Your people are your company. They’re the ones that make it happen, who interact with your clients on a daily basis, who make you look good. Grab a camera, take some […]

December 9, 2013

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Website Mistake 4: You don’t have a website

Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your capabilities, the easiest thing to do is a Google search. If all that’s there is a online directory listing, it says everything about your location and nothing about your story. “I fought it for a […]

December 9, 2013

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Website Mistake 3: You require people to fill out a form to contact you by email

For those who do allow for email contact on their website, many require customers to fill out a form to do so. There’s no personal touch in this; it’s anyone’s guess who receives the completed form and in what decade can a response can be expected. Get rid of it. The same is true with […]

December 9, 2013

Business

8 top marketing tips for every excavation contractor

Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position their company in the marketplace to win more bids and grow revenues while at the same time enhancing the company’s reputation. With the pressure of today’s low bid environment and get-it-done-yesterday job sites, it can […]

October 16, 2013

Business

Five tips for growth from an expert construction marketer

Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors don’t have to be a certain size to implement great marketing moves, says Jen Bauer, Miron’s director of marketing. Here are a few of her suggestions: 1. Look around. Take a good look at how […]

September 5, 2013

Business

How did Stalco Construction triple its project volume during the recession? Adaptability and marketing.

Kevin Harney started Islandia, New York-based Stalco Construction in 1992 with only $1,700. Fast forward to 2012 and the company made $64 million in revenue and was able to achieve monstrous growth during the recession. Just what kind of growth? Before the 2008 recession, annual project volume at Stalco was $40 million. Now, it’s at […]

June 24, 2013

Business

How do construction marketers appeal to today’s end users?

By using traditional methods with an eye toward newer avenues, according to an end user generational panel at AEM’s Marketing Council Seminar.       Two father-daughter duos headlined the panel. On stage were Roy Chipley, owner, and daughter Whitney Chipley Meade, consultant, with Chipley Company, a Florence, South Carolina, total site prep […]

May 24, 2012