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Thompson Pump launches social media channels
With hopes of improving stakeholder and customer communications as well as expanding general brand presence online, Thompson Pump announced Tuesday the launch of three social media channels. You can find the company on Facebook, Twitter and YouTube at the links below: Facebook: http://www.facebook.com/ThompsonPumpMfg Twitter: http://twitter.com/thompsonpump YouTube: http://www.youtube.com/thompsonpumpcompany The company says it plans to update each social […]
January 22, 2013
Roadbuilding
Lattatudes
A key question is how to engage citizens to be interested in transportation infrastructure projects.
January 9, 2013
Workforce
Your Voice: The labor shortage
We recently asked our readers on Facebook what they thought about the threat of a labor shortage. We posed the following question: “With many older, skilled workers having left the industry, and students showing little interest in construction, do you feel like a labor shortage is on the horizon? Are you already having trouble finding […]
December 17, 2012
Construction Equipment
The Boss Snowplow, Gravely host sweepstakes
The Boss Snowplow and Gravely Commercial Lawn Mowers have teamed for the Heavy Metal Sweepstakes, which gives participants a chance to win a Boss Power V-XT Snowplow or a Pro-Turn 152 Mower from Gravely. The sweepstakes ends at 11:59 CST on September 30. In addition to the Grand Prizes offered, which have an estimated […]
September 20, 2012
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Bobcat launches multi-platform social media efforts
Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and […]
August 28, 2012
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Topcon launches photo contest
Topcon Positioning Systems (TPS) is hosting its “Topcon is Everywhere” photo contest in which participants share photos of where and how Topcon products are used. The contest will run through August 15 with the winners announced via Facebook, Twitter and the “Topcon is Everywhere” website on Monday, August 27. Participants can submit photos by uploading […]
July 26, 2012
Roadbuilding
Lattatudes
What we’re doing at Better Roads is making sure we employ our new-fangled technological capabilities in the service of journalism — delivering what you want and need.
July 3, 2012
Business
Microsoft acquires Yammer, a customizable social network for businesses
Microsoft announced June 25 that it will acquire Yammer, a company that gives businesses a platform to build their own social networks, for $1.2 billion.
June 26, 2012
Business
On Record
What Doesn’t Change By Marcia Gruver Doyle It’s been a continuing discussion in an industry marketing committee I’m on: How do construction equipment manufacturers reach across the generations and send out messages that attract both Baby Boomers (the vast majority of today’s construction company owners) and their up-and-coming counterparts? Believe me, figuring out winning ways […]
November 2, 2011
Construction Equipment
ZamRay.com makes agreement with ASA
ZamRay.com made a nationwide agreement with the American Subcontractors Association to provide ASA members access to ZamRay’s online construction toolkit through their respective local ASA chapters. Each participating ASA chapter will receive financial benefits from each member that signs up and uses the ZamRay.com service. ZamRay.com will also deliver up to four points for LEED […]
April 6, 2011
Roadbuilding
Topcon social media sites for CONEXPO-CON/AGG 2011 now operational
The social media sites from Topcon Positioning Systems (TPS) are now operational. Topcon says they are designed to share pertinent industry, product and company information to visitors to CONEXPO-CON/AGG 2011 and other interested persons via Facebook, Twitter and YouTube channels. “The available social media outlets are, without a doubt, the fastest growing information-exchange segment in […]
March 14, 2011
Roadbuilding
Lattatudes
Hs the digital revolution made us softer?
March 1, 2011
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