Brembo's new website

New structure, content with more information, eye-catching graphics to celebrate 50th anniversary

brembo logoSTEZZANO,  Italy â€”  Coinciding  with  celebrations  to  mark  50  years  of business,   Brembo introduced   its   new website completely revamped with enhanced content and new graphics. Design, innovation and comfort have always been the main goals pursued by Brembo and this  is  reflected  perfectly  in  the  Group’s  new  portal, which offers  images of  superb visual impact combined with high-quality content, not   to  mention  simple,  intuitive  browsing. Brembo.com  is richer  than  ever  in  news,  information and technical data, guaranteed to interest a global readership of enthusiasts.

Brembo.com is a website dedicated entirely to the world of brakes, catering primarily for the institutional stakeholders of the Group, but now also with improved and enhanced content aimed  at  end  users,  organized  in  four  areas  dedicated respectively  to  the auto, moto, commercial vehicles and racing sectors. Each one of these sections has more space for images, videos and animations illustrating Original Equipment products, giving more information on the aftermarket range — provided with mechanics in mind — and a greater focus on brake upgrades, dedicated predominantly to die-hard enthusiasts  and  racers.    

There is also plenty of space given to the world of racing, with  statistics, technical  data,  news  and  background  on Formula  1,  MotoGP, Superbike,  NASCAR  and  Sports  car  events.  Small  wonder,  as  Brembo is  the  leading supplier of brake systems to the premier teams involved in world championships. This  same  leadership  is reflected on  the web.

With well over a million visits  to  the  site recorded during the course of 2010, Brembo is looking to increase the number of contacts significantly, including the use of social media. The home page has prominently placed links to the main social networks: Facebook, Twitter, YouTube. These have provided Brembo — a unique player in the automotive components sector — with a direct line to end users.

About Brembo

Brembo is a world leader and acknowledged innovator of disc brake technology for automotive vehicles, with USD1.5 billion in revenues. Brembo supplies high-performance brake systems for the most important manufacturers of cars, commercial vehicles and motorbikes worldwide. Brembo also manufactures clutches, seats, seat belts and other components specifically designed for racing and is a leader in motorsports with more than 200 championship wins. Today the company operates in 15 countries  on  3  continents  with  36  production  and  business  sites  with  a  staff  of  6,000  employees, about 10% of whom are engineering and product R&D specialists. Brembo sells its products under the following brands: Brembo, Breco, Bybre, Marchesini, Sabelt and AP Racing.