Working with software provider Trick 3D, Stanley Infrastructure has put several of its more than 200 product categories on what it calls its ToolBucket app, which provides interactive 3D graphics of attachment features. (The company’s brands include Stanley, Paladin, LaBounty and Pengo.)
“With that many products, we can’t put all of them in the back of a truck and take them to a customer,” says Ian Harney, Stanley’s vice president of channel and brand marketing.
The Tool Bucket also helps engage customers in a new way, Harney says.
“It’s interactive, you can zoom in and out, rotate and demonstrate how it works,” he comments. This is especially helpful with the more involved attachments the company produces, such as its LaBounty shears and processors. “It’s also a great tool to use at trade shows,” he says. (View the video below to see additional product features.)
Software provider Trick 3D used Stanley’s CAD models to create the animations, working with the company to determine which features and benefits to call out.
