Lincoln Electric promotes director of marketing

Lincoln Electric has promoted Bruce Chantry to director of marketing, North America.

In his new position, Chantry will oversee all core functions for Lincoln Electric’s North American marketing efforts, including industry segment management, product management, advertising, web development, creative services, events, trade shows and celebrity endorsements.

Chantry has been with Lincoln Electric for 17 years. Prior to assuming his new role, Chantry spent four years as a portfolio manager for welding equipment, overseeing the equipment product management team, strategic planning for the entire welding equipment portfolio, new product development, market analysis, product positioning and product promotion.

Chantry has also served as a product manager for advanced welding equipment and as a regional manager for the company’s Sub-Saharan Africa region. He also spent time in Lincoln Electric’s Moline, Illinois, and Grand Rapids, Michigan, sales offices.

Chantry holds a bachelor’s degree in electrical engineering from The Colorado School of Mines and graduated from the Thunderbird School of Global Management’s International Consortia Program. Chantry is a member of the American Welding Society (AWS) and the Gas and Welding Distributors Association (GAWDA).