Aurora Capital Partners, a leading middle-market private equity firm, has acquired Randall-Reilly, publisher of Equipment World, the two companies announced Monday.
Randall-Reilly is a leading provider of B2B data and data-driven marketing services, media and events for the trucking, construction, agriculture and additional industrial markets.
Aurora acquired Randall-Reilly from Investcorp, a global manager of alternative investment products. Key company leadership, including CEO Brent Reilly and COO Shane Elmore, will remain in their respective roles. Terms of the transaction were not disclosed.
Founded in 1934 as a print media business, Randall-Reilly has evolved and emerged as the leader in data-as-a-service and data-driven marketing solutions for industrial end markets including heavy duty trucking, driver recruiting, construction equipment, agricultural equipment and machine tools. The company’s unique data assets and highly customizable digital marketing solutions enable clients to identify and target prospects efficiently.
“Aurora’s operating resources and experience with companies in the software and information services sector make them an ideal partner for Randall-Reilly as we continue to evolve our business model and add new capabilities for our clients,” said Brent Reilly, CEO of Randall-Reilly. “We are tremendously proud of our team’s track record of innovation and believe the company is at the cutting edge of data and data-driven marketing services in our industries. We look forward to working with Aurora to invest further in technology, talent and processes to generate best-in-class insights and outcomes for our clients.”