Case CE’s Hasler to retire; company taps Harris as new North America VP

Updated Mar 22, 2016

Case Construction Equipment North America Vice President Jim Hasler has announced his plans to retire following 34 years with the company.

Hasler will step aside April 1. Case named Scott Harris, the current VP of Parts and Service at parent company CNH Industrial, as Hasler’s replacement.

Harris has been with CNH since 2006 and has served as a sales manager, senior director of sales and marketing and VP of U.S. financial services and operations. before becoming VP of Parts and Service in 2013, Harris served as the VP of that division’s sales and marketing.

Harris graduated from Western Illinois University with a bachelor’s in Applied Technology and earned a master’s degree in the Graduate School of Retail Banking at the University of Virginia.

“Through his various roles with CNH Industrial over the last decade, Scott has gained a comprehensive knowledge of the entire equipment life cycle, from purchase to application to care and maintenance,” said Brad Crews, chief operating officer-NAFTA, CNH Industrial. “He is a strong, knowledgeable voice that will lead and grow our construction equipment organization as the market continues to evolve.”