Morbark integrates Syncron’s automated parts price management system

Morbark 30/36 whole tree chipperMorbark 30/36 whole tree chipper

Forestry equipment manufacturer Morbark has announced it will be using Syncron’s price management products to help with aftermarket parts pricing systems for its dealers.

“With a sophisticated dealer network, we have the objective of maximizing business while also providing logical and attractive pricing plans for both our dealers and customers,” says Erika Snyder, director of part sales and manufacturing at Morbark. “Moving from manual processes to an automated aftermarket pricing solution creates a more seamless, collaborative relationship with dealers, in turn creating better experiences for our end-customers. We’re thrilled to work alongside Syncron’s experts to achieve these goals.”

Morbark says the new cloud-based system Syncron provides will give them more visibility of their pricing processes and allow them to be more nimble in adjusting theses processes.

“Today’s most innovative companies realize pricing is a key profit lever, and that parts pricing in particular helps these leading organizations move the needle,” says Johan Stakeberg, head of global sales and president, U.S. at Syncron. “We are thrilled to have Morbark among our impressive customer base, and are eager to work with them to not only optimize their aftermarket pricing, but also improve dealer and customer experiences while simultaneously improving margins and revenue.”