What’s so new? For starters, we’ve just added an information-packed feature that will overcome one of print’s perennial downfalls – not enough space. While we receive a bare minimum of 60 new product submissions per month, we unfortunately only have room to run 12 of these products in each issue’s Marketplace section. That means out of a potential 720 product debuts, we can only run 144. Our new Catalog web feature, now shown at left, gives us a conduit to completely overcome this problem and show you the vast majority of new products now out on the market.
CLICK HERE and take a minute to look through the list on the left side of the screen. There you’ll see a listing of 40 major equipment and service categories. Select one of these categories, and pull down a menu of subcategories. Right now, there are more than 570 subcategories, or zones, in the entire Catalog system. Click on one of these subcategories and you’ll get all the product listings we’ve received since we started compiling information for this system last year.
But that’s not all. You’ll also know when each product was posted, see all products we’ve received information on in a particular subcategory — organized by manufacturer — and get a listing of all manufacturers in each subcategory. Click on a manufacturer’s link, and you’ll get full contact information, including a link to their website, plus a cross reference of all products we’ve posted in our Catalog system for this particular manufacturer.
We now have more than 800 products listed on the Catalog. And the product announcements are just a start. We plan to give our Catalog web browsers access to product videos, walk-arounds, safety information and links to pertinent Equipment World editorial. So instead of going from website to website gathering equipment information, you can go to just one: ours.