Fiat Chrysler is again talking about the possibility of offering a midsize Ram pickup.
Mike Manley, head of the Jeep and Ram brands, told Motor Trend that the company is considering a unibody chassis for a midsize pickup.
Manley told Motor Trend that a midsize truck is “a big opportunity for the brand. We have a good history in that segment, and I’d very much like a ‘metric ton’ pickup in the Ram brand.”
FCA’s Fiat Toro, a midsize truck produced in Mexico, uses a unibody chassis. A unibody Ram pickup in the U.S. would go head-t0-head with Honda’s Ridgeline pickup.
Motor Trend is predicting that a new midsize Ram pickup will likely be more competitively priced than a Toyota Tacoma or Chevrolet Colorado.
Manley said the pickup would go over well with commercial customers.
Manley said earlier this year that Ram could release two midsize pickups to the U.S. market. Plus, a Jeep pickup should be arriving in dealerships by 2020.