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Tag: Yard Club Cat
Dealers
P2P heavy equipment rental, online sales aren’t here to disrupt dealers—they’re an evolution
During a 2015 talk on innovation and how he and his team were working to transform 90-year-old heavy equipment manufacturer Caterpillar into a company whose machines move as much data as they do dirt, then CEO Doug Oberhelman had a unique way of describing his motivation. “We decided that maybe we better disrupt ourselves—in […]
November 21, 2017
Construction Equipment
Cat’s Yard Club acquisition wasn’t really about equipment sharing
When news broke in May that Caterpillar had acquired peer-to-peer (P2P) equipment service Yard Club, it raised a lot of eyebrows in the heavy equipment and construction industries. The deal, terms of which were never disclosed, gave considerable weight to the notion that P2P equipment rental services, which allow contractors to rent machines in their […]
August 18, 2017
Dealers
Caterpillar invests in, adds dealer inventory to Yard Club, an online contractor-to-contractor equipment rental service
Most contractors outside of San Francisco have likely never heard of Yard Club. But thanks to an investment from and substantial partnership with Caterpillar, that’s about to change. Caterpillar announced today that it has entered into an agreement that will greatly expand the startup equipment rental service, founded in 2013. Much in the same way […]
May 7, 2015
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