Tag: Vermeer Underground

Construction Equipment

Vermeer names Derrick Pursley the “Ultimate HDD Operator”

Following a year-long social media campaign, Vermeer named Derrick Pursley the “Ultimate Operator” of horizontal directional drilling at ICUEE 2013. Pursley submitted the winning video to Vermeer’s Navigator Nation operator appreciation campaign, beating out more than 100 videos entered. “We pride ourselves that we don’t leave until the job is done,” said Pursley in the […]

October 2, 2013

Construction Equipment

Vermeer intros new branding, previews equipment in store this week at ICUEE 2013 show

Vermeer Manufacturing unveiled its new “Equipped to Do More” tag line at a press gathering Monday night. The line is part of a new branding project Chief Marketing Officer Mark Core says had its roots at the 2011 International Construction and Utility Equipment Exposition (ICUEE) show and is heavily based on customer feedback. “Under the […]

October 1, 2013