In anticipation of the 2010 launch of MaxxForce brand engines, Navistar launches MaxxForce TV, an online entertainment channel devoted to trucks and engines.
The channel’s inaugural series, “Maxx IQ,” will test the engine smarts of drivers at truck stops across the country for a chance to win cash and prizes. Joe Elmore, co-host of “Horsepower TV” on the Spike Network, will host the game-show-like series.
The first four episodes of Maxx IQ can be viewed online now and the next four episodes will be released later this month.
