Yokohama launches dealer training

Yokohama Tire has kicked off a 10-city tour that allows dealers to test the company’s product line. Not only will the training enable dealers to learn more about the tires, but also give them a chance to test them on slalom-type driving courses, says Shawn Denlein, Yokohama director of sales, Consumer Products.

The tour will feature Yokohama’s newest offering, the ADVAN Neova AD08, which will be available in May in 32 sizes.

The tour includes stops in Los Angeles, Las Vegas, San Antonio, Orlando, Atlanta, Pittsburgh, Detroit, Kansas City, Memphis and Albuquerque.