Knaack awarded a $5,000 cash prize to two winners of its Weather Guard dealer incentive program for sales of Weather Guard product packages to customers purchasing a new or used vehicle. The products had to be installed by the local Weather Guard distributors in order to receive an incentive.
A set cash incentive was awarded for each product sold throughout the contest duration and a grand prize was awarded to the top salesperson and distributor at the end of the contest. The grand prize, a trip to Hawaii or a cash equivalent of $5,000, was awarded to Chris Fujino of Carl Black Chevrolet in Nashville, Tennessee. An identical prize was awarded to the authorized distributor, Tommy Heard of Birmingham, Alabama, who installed the packages for the salesperson.