Yokohama to sponsor two NBA teams

Yokohama Tire will sponsor two National Basketball Association teams – the Boston Celtics and the San Antonio Spurs – for the second straight year.

“NBA basketball is one of the most popular sports here and around the world,” says vice president of sales, Dan King. “That’s why it’s a great venue for Yokohama to showcase our world-class lineup of tires. All the tie-ins we’re doing with the Celtics and Spurs should score points with our dealers and their customers in these markets.”

Yokohama will have signage and special events at the TD Banknorth Garden in Boston and the AT&T Center in San Antonio. The partnership includes spots on teams’ radio networks, presence on the teams’ Website and hospitality events for dealers. Consumer-fans can also receive authentic replica team jerseys with the purchase of four Yokohama tires.

The basketball sponsorships follow successful partnerships with two NFL teams, the Baltimore Ravens and Cleveland Browns, plus high-visibility college football teams USC and UCLA.

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