Genie Industries creates new global general manager position

Alan Lofurno has been appointed to the new position of global general manager for the Genie boom product line. In this role, Lofurno will determine strategy and priorities for Genie aerial booms globally. Lofurno’s responsibilities include assessing customer and market needs around the world, identifying new product ideas, setting production levels to meet demand, establishing pricing and developing marketing programs and sales tools for sales teams.