Michel Marchand is the new vice president for North America for Case Construction Equipment. He’s replacing Scott Harris, who has taken a similar role at CASE IH.
Marchand, previously the regional sales director for Canada, will now oversee all Case Construction operations in North America.
“He has both comprehensive knowledge of the construction equipment business and a passion for the Case brand,” says Leandro Lecheta, chief operating officer for NAFTA, CNH Industrial. “Throughout his career, Michel has consistently developed strong partnerships with our dealers in order to maximize growth and seize all the opportunities that the market has to offer.”
Marchand left the automotive industry and first joined Case as a business manager in 2009.
“The Case Construction brand is strong throughout North America, and we have a real opportunity now, with the advances made across the breadth of our product lines and the development of our dealer network, to make an even greater impact for our customers and compete in new ways across all markets,” says Marchand. “I am very proud to be a part of the future here at CASE.”
Case Construction Equipment sells and supports a full line of construction equipment worldwide, including backhoe loaders, excavators, motor graders, wheel loaders, vibratory compaction rollers, crawler dozers, skid steers, compact track loaders and rough-terrain forklifts. Through dealers, customers have access to aftermarket support, industry-leading warranties and flexible financing.