Bridgestone Firestone Off Road Tire announces two personnel appointments

Bridgestone Firestone Off Road Tire has announced two personnel appointments. Mike Poirer and Wilhelm Brau join BFOR to support marketing, sales and distribution responsibilities for continuum brand retread materials. Mike Poirier joins BFOR as general manager corporate accounts and original equipment and Wilhelm Brau joins BFOR as general manager continuum retread and recycle solutions. Poirier served most recently as North American OTR sales manager, Bridgestone Bandag Tire Solutions in Muscatine, Iowa and Brau served most recently as vice president of sales
and operations for RDH Tire & Retread in Cleveland, North Carolina.