In its first brand overhaul since 1996, ConExpo-Con/Agg is introducing a new show identity and theme.
North America's largest construction show is slated for March 14-18, 2023, at the Las Vegas Convention Center.
Now using the tag line "Taking Construction to the Next Level," show owner Association of Equipment Manufacturers says the new branding "reflects how the show and our industry has evolved and what it aspires to be in the future."
“The forward motion of the logo matches the forward motion of the show, where construction professionals experience the latest equipment, participate in demonstrations and education, make new professional connections and grow their own marketability within the industry.” says Dana Wuesthoff, AEM's vice president of exhibitions and event services.
AEM says the tread-like arrangement of the arrows conveys traction and making a mark on the construction industry. The last complete show rebranding occurred when when ConExpo and Con-Agg combined in 1996, although the logo was changed in 2005.
