IronPlanet, an online auction house for used heavy equipment and trucks, has appointed Jeff Jeter to the position of Senior Vice President of International and New Business Development.
Jeter’s responsibilities include identifying and pursuing new business initiatives. He will lead international business planning activities including market assessment, financial planning, organizational design, partner identification and market launch initiatives. Jeter is also responsible for developing supplier participation and customer acquisition and loyalty.
“International expansion represents one of the largest growth opportunities for IronPlanet,” Jeter says. “As we continue to expand globally, we are confident that the IronPlanet value proposition will be strengthened in these new markets.”
Jeter brings more than 25 years of experience in sales, marketing, and international business to IronPlanet.