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Tag: heavy equipment sharing
Dealers
P2P heavy equipment rental, online sales aren’t here to disrupt dealers—they’re an evolution
During a 2015 talk on innovation and how he and his team were working to transform 90-year-old heavy equipment manufacturer Caterpillar into a company whose machines move as much data as they do dirt, then CEO Doug Oberhelman had a unique way of describing his motivation. “We decided that maybe we better disrupt ourselves—in […]
November 21, 2017
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