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Tag: construction company marketing
Business
Five tips for growth from an expert construction marketer
Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors don’t have to be a certain size to implement great marketing moves, says Jen Bauer, Miron’s director of marketing. Here are a few of her suggestions: 1. Look around. Take a good look at how […]
September 5, 2013
Business
How to begin effectively marketing your construction company
There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at gaining new customers; In fact, 80 percent of it should be directed at your existing clients. Third, it’s not voodoo. “It’s fairly easy to get your arms around,” Paul says. […]
August 1, 2013
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