Tag: breast cancer awareness

Construction Equipment

Thousands of bras strung together from boom lift raise breast cancer awareness in Minnesota

It might sound a bit odd, but drivers along Highway 52 in Rochester, Minnesota, have become accustomed to the sight of thousands of strung-together bras appearing one day each October. According to a report from KTTC TV, a group called Join the Journey recently held its seventh-annual Bras for a Cause event in Rochester in […]

October 14, 2015

Roadbuilding

The Power of (Not) Pinkwashing

Around this time each year, I start to get frustrated with a lot of companies for participating in a little something called pinkwashing. You may be wondering what exactly pinkwashing is. Simply put, pinkwashing often occurs when a company pretends to support breast cancer awareness by coloring its product(s) pink and leading consumers to believe […]

October 14, 2013

Roadbuilding

Felling Trailers to auction pink FT-3 during National Breast Cancer Awareness Month

Felling Trailers will auction a pink version of its FT-3 drop deck utility trailer for 10 days this month to raise awareness about the early detection of breast cancer. The online auction will take place on eBay from October 15 at 12 p.m. Central Time until October 25 at 12 p.m. Central Time. The pink […]

October 8, 2013