David RountreeDealersLanguage barrier driving Hispanic landscapers to Big Box stores over equipment dealersWhen it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]October 25, 2016Page 1 of 1Top StoriesTechnology“Hey, Cat” — Watch Caterpillar’s In-Cab AI Voice Assistant Help OperatorLike Siri or Alexa, the operator need only say, “Hey, Cat” and a command, and the system does the rest. See it in action here.Pickups2026 GMC Sierra, Chevy Silverado Get Supercharged to 1,000 HP by SVEExcavatorsRedesigned Cat 6015 Hydraulic Shovel Gets Boosted Efficiency, DurabilityConExpo/Con-Agg 2026ConExpo Survival Guide: Tips from Veteran Attendees (and our Editors)Featured SponsorLink-Belt Unveils Smarter Excavators Built for Every Operator
