David RountreeDealersLanguage barrier driving Hispanic landscapers to Big Box stores over equipment dealersWhen it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]October 25, 2016Page 1 of 1Top StoriesCompact ExcavatorsVolvo to Offer Straight-Boom EC18 Electric Mini ExcavatorThe new boom for the compact excavator delivers 10% higher reach on indoor demolition projects.Wheel LoadersKomatsu Releases 2 Next-Gen Large Wheel Loaders: WA475-11, WA485-11TechnologyThis Real-Life “Aliens” Power Loader Runs on a Cat Compact Track LoaderUtility Tractors/LoadersKubota's New MX4900: A Large, Cabbed Tractor with a Lower PriceFeatured SponsorNew Report: The 2025 State of Heavy-Duty Repair