David RountreeDealersLanguage barrier driving Hispanic landscapers to Big Box stores over equipment dealersWhen it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]October 25, 2016Page 1 of 1Top StoriesTechnologyLumina’s Bladerunner, Moonlander, Roadrunner Futuristic, Modular MachinesThe electric excavator, dozer and wheel loader can convert into almost any construction machine you would want on a jobsite.Graders/ScrapersOverlooked Earthmover — Mobile Track Solutions Focuses on ScrapersExcavators“Production Sweet Spot” — Develon Launches 33-Ton DX300LC-9 ExcavatorPickups2027 Ford F-150 Revealed: First-Ever Carhartt Edition, Lower-Priced Off-RoadersCompact ExcavatorsJohn Deere's New 40 P-Tier Mini Excavator “Transports Like a 35, Digs Like a 50”