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David Rountree

Language barrier driving Hispanic landscapers to Big Box stores over equipment dealers

When it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]

October 25, 2016

latino-link-dealer-meeting

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