David RountreeDealersLanguage barrier driving Hispanic landscapers to Big Box stores over equipment dealersWhen it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]October 25, 2016Page 1 of 1Top StoriesUtility Tractors/LoadersNew Holland Debuts Value-Priced Workmaster 35C and 40C Compact TractorsThe next-gen models get a redesigned operator's platform, new loader and backhoe options and 2,067-pound hitch lift.Compact ExcavatorsCase CE Intros CX70E Zero Tailswing Excavator Built for Power and ManeuverabilityCompact Track LoadersWacker Neuson Brings 3 New Compact Wheel Loaders to North AmericaCompact Track LoadersDevelon Gives Glimpse of Its 2 New Compact Track Loaders — No DEF RequiredOff-Road TrucksKomatsu's New HM460-6 Articulated Dump Truck Gets More Traction, Power, Payload