David RountreeDealersLanguage barrier driving Hispanic landscapers to Big Box stores over equipment dealersWhen it comes to “owning the Hispanic business in your market”—the topic of a meeting with landscape equipment dealers this week at GIE+EXPO—overcoming the language barrier is the first and foremost challenge. Employing at least one bilingual person in a customer-facing role won’t guarantee success, but, as a practical matter, not doing so is likely […]October 25, 2016Page 1 of 1Top StoriesWheel LoadersHitachi Releases New Midsize ZW120-7 and ZW140-7 Wheel LoadersThe next-gen models get new cabs, productivity-enhancing tech and ConSite telematics, among other features to improve efficiency and safety.Compact ExcavatorsWacker Neuson Debuts New ET40 Mini Excavator with Updated Cab, Improved VisibilityMarket PulseThe Best-Selling Construction Equipment of 2025TechnologyIron Insider: What Bobcat’s RogueX3 Tells Us About the Future of Technology ROIFeatured SponsorNew Holland Construction’s Hottest Machine Launches at CONEXPO 2026
