More From marketing

4 New Year’s resolutions every contractor should make to improve their business in 2014

4 New Year’s resolutions every contractor should...

Posted by Marcia Gruver Doyle on Jan 03, 2014

Your crews have been sent home, most of your machinery has made it back to the yard for a yearly ...

The top 4 mistakes contractors make when building a website

The top 4 mistakes contractors make when building a...

Posted by Marcia Gruver Doyle on Dec 09, 2013

When it comes to building, who better to seek advice from than a contractor? That is, unless you're talking about building ...

Website Mistake 1: You don’t feature your people

Website Mistake 1: You don’t feature your people

Posted by Marcia Gruver Doyle on Dec 09, 2013

While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show ...

Website Mistake 2: You show an aversion to email contact

Website Mistake 2: You show an aversion to email...

Posted by Marcia Gruver Doyle on Dec 09, 2013

We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency ...

Website Mistake 4: You don’t have a website

Website Mistake 4: You don’t have a website

Posted by Marcia Gruver Doyle on Dec 09, 2013

Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your ...

Website Mistake 3: You require people to fill out a form to contact you by email

Website Mistake 3: You require people to fill out a...

Posted by Marcia Gruver Doyle on Dec 09, 2013

For those who do allow for email contact on their website, many require customers to fill out a form to ...

3 smart strategies to try in your construction business from a successful landscaper

3 smart strategies to try in your construction business...

Posted by Amy Materson on Oct 29, 2013

We’ve all heard stories of unconventional entrepreneurs taking the path less traveled to success. The challenge lies in finding practical ...

8 top marketing tips for every excavation contractor

8 top marketing tips for every excavation contractor

Posted by Equipment World Staff on Oct 16, 2013

Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position ...

Five tips for growth from an expert construction marketer

Five tips for growth from an expert construction...

Posted by Marcia Gruver Doyle on Sep 05, 2013

Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors ...

How to begin effectively marketing your construction company

How to begin effectively marketing your construction...

Posted by Marcia Gruver Doyle on Aug 01, 2013

There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, ...

How I almost got thrown off a boat: The importance of marketing to a construction business

How I almost got thrown off a boat: The importance of...

Posted by Marcia Gruver Doyle on Aug 01, 2013

True confession time. About 30 years ago, in between journalistic gigs, I worked for a construction management firm. My tenure ...

How did Stalco Construction triple its project volume during the recession? Adaptability and marketing.

How did Stalco Construction triple its project volume...

Posted by Wayne Grayson on Jun 24, 2013

Kevin Harney started Islandia, New York-based Stalco Construction in 1992 with only $1,700. Fast forward to 2012 and the company ...

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