Top Tips for Using LinkedIn for Your Highway Construction Company

4 New Year’s resolutions every contractor should...

Posted by Marcia Gruver Doyle on Jan 03, 2014

Your crews have been sent home, most of your machinery has made it back to the yard for a yearly ...

The top 4 mistakes contractors make when building a...

Posted by Marcia Gruver Doyle on Dec 09, 2013

When it comes to building, who better to seek advice from than a contractor? That is, unless you're talking about building ...

Website Mistake 1: You don’t feature your people

Posted by Marcia Gruver Doyle on Dec 09, 2013

While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show ...

Website Mistake 2: You show an aversion to email...

Posted by Marcia Gruver Doyle on Dec 09, 2013

We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency ...

Website Mistake 3: You require people to fill out a...

Posted by Marcia Gruver Doyle on Dec 09, 2013

For those who do allow for email contact on their website, many require customers to fill out a form to ...

Website Mistake 4: You don’t have a website

Posted by Marcia Gruver Doyle on Dec 09, 2013

Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your ...

3 smart strategies to try in your construction business...

Posted by Amy Materson on Oct 29, 2013

We’ve all heard stories of unconventional entrepreneurs taking the path less traveled to success. The challenge lies in finding practical ...

8 top marketing tips for every excavation contractor

Posted by Equipment World Staff on Oct 16, 2013

Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position ...

Five tips for growth from an expert construction...

Posted by Marcia Gruver Doyle on Sep 05, 2013

Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors ...

Construction University: Marketing

Posted by Equipment World Staff on Aug 07, 2013

Know Your Business series, Part IV Give people a business excuse to choose you above your competition There are several contractor misconceptions ...

How to begin effectively marketing your construction...

Posted by Marcia Gruver Doyle on Aug 01, 2013

There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, ...