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marketing
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VIDEO: Ford explains how it lifted 9 trucks with a Super Duty frame amid commenter criticism of stunt
One of Ford's big marketing points when it unveiled the 2017 Super Duty pickups last year was the trucks' new, ...
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Top Tips for Using LinkedIn for Your Highway Construction Company
LinkedIn, a professional networking site, is a great way to showcase projects your highway construction company has completed as well ...
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4 New Year’s resolutions every contractor should make to improve their business in 2014
Your crews have been sent home, most of your machinery has made it back to the yard for a yearly ...
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The top 4 mistakes contractors make when building a website
When it comes to building, who better to seek advice from than a contractor? That is, unless you're talking about building ...
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Jeff Loudermilk can tell you anything you want to know about Hilco Transport, but he laughs when you ask about…
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Website Mistake 2: You show an aversion to email contact
We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency ...
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Website Mistake 1: You don’t feature your people
While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show ...
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Website Mistake 3: You require people to fill out a form to contact you by email
For those who do allow for email contact on their website, many require customers to fill out a form to ...
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Website Mistake 4: You don’t have a website
Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your ...
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3 smart strategies to try in your construction business from a successful landscaper
We’ve all heard stories of unconventional entrepreneurs taking the path less traveled to success. The challenge lies in finding practical ...
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8 top marketing tips for every excavation contractor
Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position ...
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Five tips for growth from an expert construction marketer
Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors ...
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Construction University: Marketing
Know Your Business series, Part IV Give people a business excuse to choose you above your competition There are several contractor misconceptions ...
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