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Tag: marketing
Dealers
Equipment Dealers Assoc., Team SI offering free webinar on “programmatic advertising”
The seminars, Programmatic Advertising and Why it Matters, will focus on program buying and is free for dealers. Check out the details on Equipment World.
July 16, 2018
Dealers
Boone to support independent rep firms for Haulotte
Shawn Boone comes to Haulotte Americas following serving in sales and marketing management positions at Kubota and CNH Industrial. Details on Equipment World.
June 21, 2018
Construction Equipment
Schramm, former JCB CEO Mirdha named to new positions at Terex
Terex has named Thomas Schramm as vice president of sales and product support for Europe and the Middle East, and Arjun Mirdha has been appointed to the newly created position of chief commercial officer. Schramm is responsible for driving the sales and product support strategy and the lead team members in Europe and the Middle […]
November 14, 2017
Dealers
Yanmar opens new Ga. training center with dealers, brand outreach in mind
Two years ago, the Yanmar corporate office started to re-examine its brand with this question in mind: Does everyone know who Yanmar is? When it came to North America, the answer was, sort of. Its marine motors are well-known among recreational boaters, but its construction equipment, tractors and myriad other products don’t share the same […]
November 10, 2017
Construction Equipment
Ford explains how it lifted 9 trucks with a Super Duty frame amid commenter criticism of stunt
One of Ford’s big marketing points when it unveiled the 2017 Super Duty pickups last year was the trucks’ new, stronger steel frame. Ford says that frame is 24 times stronger than the previous generation frame. And to really drive the point home, the automaker set up quite the marketing stunt. Using a crane, Ford […]
January 29, 2016
Roadbuilding
Top Tips for Using LinkedIn for Your Highway Construction Company
LinkedIn, a professional networking site, is a great way to showcase projects your highway construction company has completed as well as connect with industry professionals. A well thought-out LinkedIn page could help you score that project bid you want simply by giving a good representation of your company. (While it’s not the only factor, it […]
February 12, 2014
Business
4 New Year’s resolutions every contractor should make to improve their business in 2014
Your crews have been sent home, most of your machinery has made it back to the yard for a yearly maintenance run through, and it’s time to celebrate another full year of being in business. During this less-than-full-throttle time (assuming a client doesn’t call with an emergency), consider these ways you can get on the […]
January 3, 2014
Business
The top 4 mistakes contractors make when building a website
When it comes to building, who better to seek advice from than a contractor? That is, unless you’re talking about building a website. Then the answer gets a bit more complicated. We see a lot of contractor websites, and while there are some great ones out there, a number of them fall short on some […]
December 9, 2013
Home
Website Mistake 2: You show an aversion to email contact
We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency situation. Even Dunn Construction, Birmingham, Alabama, who does a great job in showcasing their people on their site, doesn’t provide individual emails. But in today’s digital world, a number of people like to reach out […]
December 9, 2013
Home
Website Mistake 1: You don’t feature your people
While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show who’s on your team. Your people are your company. They’re the ones that make it happen, who interact with your clients on a daily basis, who make you look good. Grab a camera, take some […]
December 9, 2013
Home
Website Mistake 4: You don’t have a website
Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your capabilities, the easiest thing to do is a Google search. If all that’s there is a online directory listing, it says everything about your location and nothing about your story. “I fought it for a […]
December 9, 2013
Home
Website Mistake 3: You require people to fill out a form to contact you by email
For those who do allow for email contact on their website, many require customers to fill out a form to do so. There’s no personal touch in this; it’s anyone’s guess who receives the completed form and in what decade can a response can be expected. Get rid of it. The same is true with […]
December 9, 2013
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