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Tag: marketing: Page 2
Business
3 smart strategies to try in your construction business from a successful landscaper
We’ve all heard stories of unconventional entrepreneurs taking the path less traveled to success. The challenge lies in finding practical ways to apply alternative strategies to your own business. Terry Sims of the Garden Artist in Boise, Idaho, has taken her landscape design firm to the top of her field using smart strategies. And though […]
October 29, 2013
Business
8 top marketing tips for every excavation contractor
Marketing isn’t just for big companies and consumer products. Excavation contractors can use marketing tactics and strategies to advantageously position their company in the marketplace to win more bids and grow revenues while at the same time enhancing the company’s reputation. With the pressure of today’s low bid environment and get-it-done-yesterday job sites, it can […]
October 16, 2013
Business
Five tips for growth from an expert construction marketer
Neenah, Wisconsin-based Miron Construction Company has annual revenues of $500 to $600 million and more than 1,200 employees. But contractors don’t have to be a certain size to implement great marketing moves, says Jen Bauer, Miron’s director of marketing. Here are a few of her suggestions: 1. Look around. Take a good look at how […]
September 5, 2013
Roadbuilding
Construction University: Marketing
Your marketing has to have a blueprint.
August 7, 2013
Business
How to begin effectively marketing your construction company
There are several contractor misconceptions about marketing, says Cynthia Paul with industry consultant FMI. First, marketing is not sales. Second, it’s not just directed at gaining new customers; In fact, 80 percent of it should be directed at your existing clients. Third, it’s not voodoo. “It’s fairly easy to get your arms around,” Paul says. […]
August 1, 2013
Business
How I almost got thrown off a boat: The importance of marketing to a construction business
True confession time. About 30 years ago, in between journalistic gigs, I worked for a construction management firm. My tenure was short, all of 10 months. My boss was not your typical construction guy. He came from the aerospace industry, and settled on CM as a well-paying opportunity. He built schools. Or rather, the contractors […]
August 1, 2013
Business
How did Stalco Construction triple its project volume during the recession? Adaptability and marketing.
Kevin Harney started Islandia, New York-based Stalco Construction in 1992 with only $1,700. Fast forward to 2012 and the company made $64 million in revenue and was able to achieve monstrous growth during the recession. Just what kind of growth? Before the 2008 recession, annual project volume at Stalco was $40 million. Now, it’s at […]
June 24, 2013
Business
TBEI hires Nicole Kyle as marketing manager
Truck Bodies & Equipment International (TBEI) has hired Nicole Kyle as the company’s marketing manager. Kyle will be based at TBEI corporate offices in Lake Crystal, Minnesota, where she will manage marketing for TBEI brands Crysteel, Rugby, DuraClass, and J-Craft. Kyle has more than 15 years of experience, most recently with Iowa Mold Tooling (IMT). […]
December 3, 2012
Construction Equipment
Clement names sales, marketing vice president
Clement Industries has named Thomas Boler as the company’s vice president of sales and marketing. Boler, an Alabama native, graduated from the University of Alabama with a BS in marketing. He was a member of Alabama’s national championship football teams in 1978 and 1979. At Clement, Boler succeeds William “Bill” Garrison, who spent 25 years […]
October 8, 2012
Business
VMAC adds to its marketing department
VMAC has hired Ian Simpson as the company’s business analyst. In this position, Simpson will provide research and recommendations on which product development, promotional campaigns and communications decisions are based.  Simpson will represent VMAC at a number of tradeshows and industry events over the coming year and will use those experiences in the market […]
May 16, 2012
Roadbuilding
Charlie Wells promoted to VP sales, marketing at East Manufacturing
Charlie Wells has been appointed vice president of sales and marketing for East Manufacturing Corporation. In his new position, Wells will be responsible for all facets of direct- and dealer-based selling activities for East aluminum trailers, along with managing the marketing efforts of the company. Prior to his promotion Wells served as product manager of […]
July 28, 2011
Construction Equipment
Charlie Wells promoted to VP sales, marketing at East Manufacturing
Charlie Wells has been appointed vice president of sales and marketing for East Manufacturing Corporation. In his new position, Wells will be responsible for all facets of direct- and dealer-based selling activities for East aluminum trailers, along with managing the marketing efforts of the company. Prior to his promotion Wells served as product manager of […]
July 27, 2011
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