When it comes to construction equipment marketing, there always needs to be a Plan B.
Plan B came immediately into play for Volvo Construction Equipment when parent Volvo Group announced on Thursday that it was withdrawing from ConExpo 2020 due to coronavirus safety concerns. Its statement was amended on Friday to say that the full exhibit would be on display (with some exceptions which we’ll talk about later), only that no Volvo employees would staff the booth.
Throughout the show, attendees visiting it the Volvo CE booth in the Festival Grounds are greeted by a local staffing agency employees wearing Volvo logo wear. After pleasantries, visitors are handed a card with three QR codes: one to talk to product expert, one to get an email with product information, and one to download the Volvo CE Insider app.
In addition, machines in the exhibit feature QR codes that go to a product manager doing a video walk around.
Prominent throughout the booth are “Sorry we missed you” signs with the same QR codes.
