Backlogs are high and talent is scarce. But throwing anyone with a pulse onto a jobsite can lead to catastrophe.
A bad hire can cause poor team morale, legal issues, and worse, safety incidents.
But by consistently investing in recruiting and retention, you can future-proof your workforce – one of the most important influencers of your company’s long-term success.
“Look at any of the labor stats. We’re going to be dealing with this through at least 2040, so the problem isn’t going anywhere,” says Kelly Hansen, vice president of human resources for Veit, a full-service specialty contractor headquartered in Rogers, Minnesota.
And the outlook doesn’t have to be bleak. Hansen shares her top tips for recruiting to keep your pipeline full and your construction crews moving.
For starters, get your name in front of prospective employees in the region. Hansen recommends creating a career-specific Facebook page, as well as using geofenced and geotargeted ads to attract candidates.
“If they type in ‘laborer jobs’ and they live in our area, they’re going to see our Google search ads,” says Hansen. “We’re targeting cities, geographic regions, businesses, colleges, union halls. Once they come to our website, we retarget them again to come back and see those opportunities. That’s made a huge difference for us.”
