Scotland-based EV startup Munro Vehicles has unveiled the pickup variant of its electric MK_1 4Ă—4 truck.
The MK_1 is described by the company as being designed to be the operator’s companion and not just a vehicle driven from point to point.
Three years in the making, Munro co-founder and CEO Russell Peterson said, Munro designed the MK_1 around the people that would be using it every day.
“We launched Munro to fill the significant gap in the market for an electric-powered, four-wheel-drive, utilitarian workhorse,” he said.
Taking data from interviews directly with contractors and others in the field, Peterson said, Munro went through a comprehensive design process and looked at it from a different point of view that the vehicle must be fit for purpose.
“We've validated our market; we've validated our design philosophy, and that has led up to the Munro MK _1,” he said. "We wanted it to be a workhorse that could tow huge amounts of load and have a crew of people in it and to have equipment in it.”
Peterson added that it also wanted it to be something “cool,”