For the winegrowers and many other commercial business customers, their vehicles are among the most valuable tools. For the automakers, their role no longer stops with the vehicle itself.
“The right tool today and tomorrow is no longer just about the vehicle. It's about a digitally powered ecosystem to accelerate productivity across any job,” said Darren Palmer, Ford general manager of battery electric vehicles.
Under the backdrop of California’s wine country, Ford recently rolled out its plan for commercial customers.
“Right now, businesses large and small are facing some really critical decisions about the future and it's not just a decision about the vehicles they use,” Ford CEO Jim Farley said. “More importantly, it’s about how they manage their fleets.”
Most commercial customers are aware that electric vehicles are better for the bottom line and for the planet. That doesn’t make the transition easy.
