Ford treats construction workers to a back massage in the new F-150 for Labor Day

Updated Sep 8, 2015

F-150 construction worker back massage

Ford introduced back-massaging seats with its 2015 F-150, but it’s a feature that many still don’t know about. In celebration of Labor Day, Ford decided to head out to an active construction site in Dearborn, Michigan, and ask several workers to have a seat in the new F-150.

As you can see in the video below, these guys weren’t expecting a back massage in the middle of their work day, but they aren’t complaining. Apparently a back massage from your pickup is just what the doctor ordered after a long day on the jobsite. Hopefully these things become standard pretty soon…