Texas DOT starts campaign to end nearly 5,500-day streak of road deaths

Updated Nov 13, 2015
Infographic from the Texas Department of TransportationInfographic from the Texas Department of Transportation

As of Nov. 7, at least one person had died on Texas roads for 5,478 days straight. That’s at least one death every single day for 15 years and a total of 51,832 road fatalities. The Texas Department of Transportation is beginning a campaign with the hopes of ending that fatal streak.

The Texas Department of Transportation is asking people to change their social media profile picture to a black image with just the phrase #EndTheStreatTX.The Texas Department of Transportation is asking people to change their social media profile picture to a black image with just the phrase #EndTheStreatTX.

TxDOT recently launched the #EndTheStreakTX campaign to remind drivers in the state to be an alert and responsible driver and to obey traffic laws.

The campaign was sparked by the Nov. 6, 2000, anniversary of the last time Texas had a day death-free day on the roads.

“More than 50,000 people have been killed on Texas roadways over the past 15 years and that number is a sobering reminder that we must do everything in our power to stay focused and safe while driving,” TxDOT Executive Director Joe Weber said. “These crashes have killed spouses, children, friends and neighbors, and shattered the lives of those they left behind. We can stop this staggering streak if all drivers make it a priority to be safe, focused and responsible.”

TxDOT wants people throughout the state to change their profile picture to a black image that simply says “#EndTheStreakTX. The image is available at the campaign website.

The department is asking that drivers remember the following to stay safe on the roads:

  • Buckle seatbelt – all passengers need to be buckled
  • Never drink and drive – drunk driving kills; get a sober ride home
  • Pay attention – put phone away and avoid distractions
  • Drive the speed limit – always follow speed limits and drive slower speeds when weather or conditions warrant