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Tag: Linkedin
Dealers
Survey: End users tap multiple resources to acquire used equipment
Randall-Reilly surveyed equipment industry end-users on used equipment. Check the results from construction, landscaping, and agricultural industry members.
October 14, 2019
Dealers
How dealer social media efforts lead to sales, increased customer engagement
When a California dealership started a new social media initiative, it had one primary objective: increase sales. From the beginning of the campaign its social media presence was dismal: it had less than 200 likes on Facebook, it was posting irregularly and there was no engagement on its page. Eight months later, after working out a […]
February 14, 2017
Roadbuilding
Top Tips for Using LinkedIn for Your Highway Construction Company
LinkedIn, a professional networking site, is a great way to showcase projects your highway construction company has completed as well as connect with industry professionals. A well thought-out LinkedIn page could help you score that project bid you want simply by giving a good representation of your company. (While it’s not the only factor, it […]
February 12, 2014
Roadbuilding
14 Apps to Help You with Snow Removal
The recent winter storms have required several agencies to get creative with their snow and ice removal. Last month, we asked you to share your stories, photos and videos that show how you’re battling the extreme winter weather. (You can see the responses here.) When we asked for your submissions, we shared a funny graphic […]
February 7, 2014
Technology
Social media aids construction company in recovering stolen excavators
We know social media isn’t exactly a top priority for most contractors. But, in addition to the ways in which it aids in marketing your company, a social media presence can also help when machines go missing. Though Facebook and Twitter might not be as powerful as telematics, according to a report from the San […]
November 10, 2013
Roadbuilding
Who Needs Journalists, Anyway?
Disclaimer: This is me getting on my journalism soapbox. It has nothing to do with roads—at least directly—unless you consider that anyone could just “report” on highway and transportation construction industry without credibility mattering. With Twitter, Facebook, LinkedIn, Google Plus, Instagram, FourSquare and a bevy of other social mediums and the web, where bloggers and […]
September 11, 2013
Roadbuilding
Construction University: Marketing
Your marketing has to have a blueprint.
August 7, 2013
Business
How construction companies can leverage social media
A new article from Construction Executive provides a great crash course in social media use for those in construction. The article gives an introduction to each of the four major social media channels — Facebook, Twitter, LinkedIn and YouTube — and gives a bit of advice on how to use them. Because the expansion of […]
January 24, 2013
Home
Bobcat launches multi-platform social media efforts
Bobcat launched its social media efforts yesterday on Facebook, Twitter, Google+, LinkedIn and Flickr. Bobcat has had an established YouTube video channel for several years. This multi-channel approach allows Bobcat to inform and interact with customers in more ways. Bobcat’s Facebook page allows customers to share their Bobcat experiences; Twitter provides real-time, quick updates and […]
August 28, 2012
Business
On Record
What Doesn’t Change By Marcia Gruver Doyle It’s been a continuing discussion in an industry marketing committee I’m on: How do construction equipment manufacturers reach across the generations and send out messages that attract both Baby Boomers (the vast majority of today’s construction company owners) and their up-and-coming counterparts? Believe me, figuring out winning ways […]
November 2, 2011
Home
IronPlanet joins social media
IronPlanet launched its social media program to stay connected and share information with others in the industry. Facebook Twitter YouTube
November 30, 2010
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