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Tag: Ford Atlas
Construction Equipment
Ford unveils the 2015 F-150: lighter aluminum body, tons of new tech (VIDEO, PHOTOS)
No. 3 Story in 2014 « No. 4 No. 2 »  After much hype and months of build-up, it’s here. And despite a multitude of improvements over previous models, most are calling Ford’s newest pickup the automaker’s biggest gamble yet. Ford unveiled the new 2015 F-150 in the wee hours of Monday morning and […]
January 13, 2014
Construction Equipment
Report: Ford will unveil the 2015 F-150 next month and it will be made of aluminum
While other automakers turn to diesel engines to address fuel economy, Ford’s EcoBoost V-6 will reportedly have some help next year to add even more miles per gallon to the F-150: an aluminum body. According to a report from Bloomberg, Ford will unveil an F-150 with an aluminum body next month at the Detroit Auto […]
December 23, 2013
Construction Equipment
Ford pleased with success of EcoBoost engines, using Atlas concept truck as feedback tool
Ford’s Truck Group Marketing Manager Doug Scott recently sat down with Truck Trend to discuss some of the more notable ways the company has been making headlines of late, specifically its EcoBoost engines and what it hopes to accomplish with its Atlas concept. The biggest buzz in trucks right now likely belongs to diesel’s resurgence. […]
May 2, 2013
Construction Equipment
Automakers prepare for truck war as housing and construction industries recover
As the housing and construction industry recoveries slowly build momentum, NPR reports automakers are preparing for an all-out truck war to reap the profits. The media outlet recently paid a visit to Ford’s Dearborn, Michigan plant where 7,500 of the company’s popular F-150 pickups roll off the assembly line each week. The F-150 has been […]
March 7, 2013
Construction Equipment
Ford Atlas: The truck as art form
Unveiled today in Detroit, the Ford Atlas concept truck radiates so much eye candy you almost get the impression it can fly. If nothing, it’s a looker. No hovercraft capabilities were mentioned in the press release, however, but the amount of technological sophistication should satisfy nonetheless. The Atlas may not fly, but it threatens to. […]
January 15, 2013
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