Tag: Equipment Rental Penetration Index

Business

ARA: Rental revenues will reach $41.1 billion this year; equipment rental penetration index now nearly 53%

With healthy returns posted for rentals in 2013, the American Rental Association is forecasting $41.1 billion in total rental revenues (including construction equipment, general tool and party and events) this year, and an upward trajectory for the total rental market that will reach $52.3 billion in 2017. In addition, ARA says its Equipment Rental Penetration […]

February 11, 2014

Construction Equipment

Will you rent more equipment in the future? Three experts say it’s likely.

Two major factors have prompted equipment rental to boom in recent years, according to rental expert Dan Kaplan, CEO, Daniel Kaplan Associates: Economic uncertainty and what he calls the “outstanding” performance of today’s rental companies. “Major rental companies are targeting national contractor accounts and converting them from owning to renting,” said Kaplan in a webinar […]

May 31, 2013

Construction Equipment

ARA’s new Equipment Rental Penetration Index signifies growth of rental

The American Rental Association Monday announced the ARA Equipment Rental Penetration Index, designed to estimate how much equipment goes through rental channels. “This is an extension of our estimate of rental revenues,” says John McClelland, ARA Vice President of government affairs. The index is designed to give rental companies a tool to measure the amount […]

February 12, 2013