Tag: contractor website mistakes

Business

The top 4 mistakes contractors make when building a website

When it comes to building, who better to seek advice from than a contractor? That is, unless you’re talking about building a website. Then the answer gets a bit more complicated. We see a lot of contractor websites, and while there are some great ones out there, a number of them fall short on some […]

December 9, 2013

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Website Mistake 2: You show an aversion to email contact

We get it; talking with people is important, so you naturally want to emphasize phone contact, especially in an emergency situation. Even Dunn Construction, Birmingham, Alabama, who does a great job in showcasing their people on their site, doesn’t provide individual emails. But in today’s digital world, a number of people like to reach out […]

December 9, 2013

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Website Mistake 1: You don’t feature your people

While pictures of completed projects tell one part of your story, you’re missing a critical element if you don’t show who’s on your team. Your people are your company. They’re the ones that make it happen, who interact with your clients on a daily basis, who make you look good. Grab a camera, take some […]

December 9, 2013

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Website Mistake 4: You don’t have a website

Yes, the biggest problem we see with contractor websites is their nonexistence. When people are curious about you and your capabilities, the easiest thing to do is a Google search. If all that’s there is a online directory listing, it says everything about your location and nothing about your story. “I fought it for a […]

December 9, 2013

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Website Mistake 3: You require people to fill out a form to contact you by email

For those who do allow for email contact on their website, many require customers to fill out a form to do so. There’s no personal touch in this; it’s anyone’s guess who receives the completed form and in what decade can a response can be expected. Get rid of it. The same is true with […]

December 9, 2013