Tag: Caterpillar Yard Club

Dealers

P2P heavy equipment rental, online sales aren’t here to disrupt dealers—they’re an evolution

During a 2015 talk on innovation and how he and his team were working to transform 90-year-old heavy equipment manufacturer Caterpillar into a company whose machines move as much data as they do dirt, then CEO Doug Oberhelman had a unique way of describing his motivation. “We decided that maybe we better disrupt ourselves—in […]

November 21, 2017

Dealers

Caterpillar acquires Yard Club, a contractor-to-contractor equipment rental service

Two years after investing in and providing some of its own dealer inventory to the service, Caterpillar has acquired Yard Club, a startup that facilitates contractor-to-contractor equipment rental. A Yard Club spokesperson reached out to Equipment World to confirm the acquisition, but the deal was first reported by TechCrunch.. Caterpillar has yet to acknowledge the deal in an official capacity […]

May 8, 2017

Dealers

Caterpillar invests in, adds dealer inventory to Yard Club, an online contractor-to-contractor equipment rental service

Most contractors outside of San Francisco have likely never heard of Yard Club. But thanks to an investment from and substantial partnership with Caterpillar, that’s about to change. Caterpillar announced today that it has entered into an agreement that will greatly expand the startup equipment rental service, founded in 2013. Much in the same way […]

May 7, 2015