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Tag: Atlas concept truck
Construction Equipment
Ford pleased with success of EcoBoost engines, using Atlas concept truck as feedback tool
Ford’s Truck Group Marketing Manager Doug Scott recently sat down with Truck Trend to discuss some of the more notable ways the company has been making headlines of late, specifically its EcoBoost engines and what it hopes to accomplish with its Atlas concept. The biggest buzz in trucks right now likely belongs to diesel’s resurgence. […]
May 2, 2013
Construction Equipment
Automakers prepare for truck war as housing and construction industries recover
As the housing and construction industry recoveries slowly build momentum, NPR reports automakers are preparing for an all-out truck war to reap the profits. The media outlet recently paid a visit to Ford’s Dearborn, Michigan plant where 7,500 of the company’s popular F-150 pickups roll off the assembly line each week. The F-150 has been […]
March 7, 2013
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