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Tag: advertising
Roadbuilding
WV Turnpike authority seeking corporate sponsorships
More advertising could be coming to the West Virginia Turnpike, as the tollway’s authority seeks corporate sponsorships to help defray costs of maintaining and improving the 88-mile road. West Virginia would join other states such as Florida that see corporate sponsorships of rest areas, vehicle breakdown services and various signage as a way to prevent […]
November 21, 2017
Roadbuilding
Miss. DOT wins PR awards
The Mississippi Department of Transportation has received the Judge’s Choice Award for its Centennial Campaign celebrating 100 years of service to the people of Mississippi. The award was presented during the Public Relations Association of Mississippi (PRAM) Annual Conference. The agency also won a PRism Award for the campaign and honors for individual entries, including […]
November 1, 2017
Construction Equipment
Ford explains how it lifted 9 trucks with a Super Duty frame amid commenter criticism of stunt
One of Ford’s big marketing points when it unveiled the 2017 Super Duty pickups last year was the trucks’ new, stronger steel frame. Ford says that frame is 24 times stronger than the previous generation frame. And to really drive the point home, the automaker set up quite the marketing stunt. Using a crane, Ford […]
January 29, 2016
Roadbuilding
South Carolina considers using DOT trucks as billboards
South Carolina Department of Transportation vehicles could soon be advertising more than just road construction if a plan by the department is approved. The Associated Press reported that the SCDOT has asked a panel in the State House of Representatives if it could begin selling advertisements on department property like trucks and even buildings to raise money. “We […]
December 7, 2015
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