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Terex has named Thomas Schramm as vice president of sales and product support for Europe and the Middle East, and Arjun Mirdha has been appointed to the newly created position of chief commercial officer.
Schramm is responsible for driving the sales and product support strategy and the lead team members in Europe and the Middle East for Terex and Demag mobile and crawler crane models. He will also serve as a Demag global brand ambassador. He began his career at Demag in 1987 and has held several sales positions at Demag and Terex, including director of international sales. Terex has also named Carsten von der Geest as vice president of global commercial operations and global used equipment.
Mirdha has been named Genie’s chief commercial officer, giving him global responsibility for the Terex Aerial Work Platforms commercial business. His duties include sales, marketing, parts, services.
Mirdha spent 21 years at JCB, where he was president and CEO of the company’s North American business. Mirdha was replaced earlier this year at JCB by Richard Fox-Marrs.