Komatsu takes over New Jersey sales territory with Komatsu Northeast
Chris Hill | December 15, 2016
Komatsu's new  semi-auto PC490LCi-11 loads up during a demo at the manufacturer's Catersville, Ga., customer center. Photo credit: Wayne Grayson

Komatsu’s new semi-auto PC490LCi-11 loads up during a demo at the manufacturer’s Catersville, Ga., customer center. Photo credit: Wayne Grayson

Komatsu America has formed Komatsu Northeast, a new business unit that will take over the New Jersey territory for all of the company’s equipment sales and rental for construction, mining and utility, as well as parts, service and customer support.

Binder Machinery Company previously served and supported the state, but the company reports it will retain all employees, facilities and customer support infrastructure from the dealer.

“This investment, in addition to our ownership positions at Midlantic Machinery, and Edward Ehrbar, reflect Komatsu America’s commitment to excellence in the Northeast region of the U.S.,” says Komatsu America CEO Rod Schrader. “I know with the extra support, and the team we have in place, we can deliver unrivaled products, services and solutions that exceed customer expectations.”

This move follows Komatsu’s move earlier in purchasing four branches of Arizona-based dealer Road Machinery LLC—three in New Mexico and one in Texas—in order to convert them to company-owned sites to be re-branded as Komatsu Southwest locations.

Both purchases, Komatsu says, will support its “long-term strategic plans to grow and strengthen the distribution channel by getting closer to the customer.” The company did not report any other transaction details.

 

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