Kobelco continues expansion, adding Century Rentals and Westrax Machinery
Joy Powell | December 5, 2017

Kobelco has added two dealers in Texas and California.

Kobelco Construction Machinery USA is adding Century Rentals and Westrax Machinery to its dealer network growing throughout North America.

“Century Rentals and Westrax Machinery are high-caliber dealerships with strong commitments to delivering outstanding customer service,” says Pete Morita, Vice President of the Excavator Division at Kobelco USA.

Century Rentals of El Paso, Texas, is a family owned and operated heavy equipment dealership with more than 25 years of experience serving the construction industry. They will represent the full line of Kobelco excavators in southern New Mexico and western Texas.

Westrax Machinery is located in Rancho Dominguez, California. Owner Michael Lalonde is a third-generation entrepreneur who grew up in the construction industry working summers for his family’s construction business.

The staff of Century Rentals and Westrax Machinery will work closely with Kobelco to gain the required sales and product support training. Both dealerships will provide sales, rentals and service support on Kobelco’s full line of excavators in the United States.



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