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JCB has appointed Arjun Mirdha as the company’s chief operating officer, effective January 1. Mirdha will oversee sales, commercial operations, parts and service, manufacturing, marketing communications and product marketing.
Mirdha has been with JCB for 17 years, gaining roles in dealer development, parts, service, sales, marketing and new product development. He has also held various management positions in the UK, India and North America.
In his current role as executive vice president of sales/marketing and service, Mirdha has overseen a 62-percent increase in overall sales and a 48-percent increase in parts and service revenue.
Mirdha will continue to serve as executive vice president of sales/marketing and service until assuming his new responsibilities on January 1.