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JCB announced it would take the skid steer market head on with the introduction of 18 “price competitive” Series 3 models in 2011. According to John Patterson, deputy chairman, the company’s move from 8 to 18 skid steer models was driven by two factors: the desire to add vertical-lift models to the company’s previous radial-lift only line up and the movement of the market toward heavier operating lift capacity models.
Seven models will be introduced at CONEXPO-CON/AGG in March; the remaining models will be introduced in June. Production starts Monday on the earlier introduction models.